Privacy Policy
1. Introduction
Pulse Data Systems Pte Ltd ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website pulsedata.systems or use our digital marketing technology services.
This policy complies with the Singapore Personal Data Protection Act (PDPA) and other applicable data protection laws.
2. Information We Collect
2.1 Personal Information
We may collect the following types of personal information:
- Contact information (name, email address, phone number, company name)
- Business information (job title, company size, industry)
- Communication preferences and marketing consent
- Account credentials and authentication information
- Payment and billing information
2.2 Marketing Data
In the course of providing our services, we may process:
- Campaign performance data and analytics
- Audience and targeting information
- Advertising creative and content data
- Website and digital platform analytics
- Customer behavior and engagement metrics
2.3 Technical Information
We automatically collect certain technical information, including:
- IP addresses and device identifiers
- Browser type and version
- Operating system and device information
- Website usage patterns and navigation data
- Cookies and similar tracking technologies
3. How We Use Your Information
3.1 Service Provision
We use your information to:
- Provide and deliver our digital marketing technology services
- Optimize and improve campaign performance
- Generate analytics and performance reports
- Detect and prevent fraudulent activity
- Provide customer support and technical assistance
3.2 Business Operations
We may use your information for:
- Account management and billing
- Communication regarding services and updates
- Legal compliance and regulatory requirements
- Business development and improvement of services
- Marketing communications (with your consent)
4. Information Sharing and Disclosure
4.1 Service Providers
We may share information with trusted third-party service providers who assist us in:
- Cloud hosting and data storage
- Payment processing and billing
- Analytics and performance measurement
- Customer support and communication
- Legal and professional services
4.2 Legal Requirements
We may disclose information when required by law or to:
- Comply with legal obligations and court orders
- Protect our rights and property
- Ensure user safety and prevent fraud
- Respond to government requests and investigations
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, subject to appropriate confidentiality protections.
5. Data Security
5.1 Security Measures
We implement comprehensive security measures to protect your information:
- Encryption of data in transit and at rest
- Access controls and authentication systems
- Regular security audits and vulnerability assessments
- Employee training on data protection practices
- Incident response and breach notification procedures
5.2 Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law. Marketing data is typically retained for the duration of service agreements plus applicable legal retention periods.
6. Your Rights and Choices
6.1 Access and Correction
You have the right to:
- Access your personal information we hold
- Request correction of inaccurate or incomplete data
- Obtain copies of your personal information
- Request information about how your data is processed
6.2 Consent and Withdrawal
Where we rely on consent for processing, you may:
- Withdraw consent at any time
- Opt out of marketing communications
- Manage cookie preferences
- Request deletion of your personal information (subject to legal requirements)
7. Cookies and Tracking Technologies
7.1 Cookie Usage
Our website uses cookies and similar technologies to:
- Enhance website functionality and user experience
- Analyze website traffic and usage patterns
- Personalize content and advertisements
- Remember user preferences and settings
7.2 Cookie Management
You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality and service quality.
8. International Data Transfers
As a Singapore-based company serving international clients, we may transfer personal information across borders. We ensure appropriate safeguards are in place, including:
- Adequacy decisions by relevant authorities
- Standard contractual clauses
- Binding corporate rules
- Certification schemes and codes of conduct
9. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete such information promptly.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
11. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. Material changes will be communicated through:
- Email notifications to registered users
- Prominent notices on our website
- Direct communication for significant changes
12. Contact Information
12.1 Data Protection Officer
For privacy-related inquiries, please contact our Data Protection Officer:
Email: [email protected]
Address: [Singapore registered office address]
12.2 General Inquiries
For general questions about this Privacy Policy:
Email: [email protected]
Phone: [Contact phone number]
13. Regulatory Authority
If you have concerns about our data protection practices that we cannot resolve, you may contact the Personal Data Protection Commission (PDPC) of Singapore:
Website: www.pdpc.gov.sg
Email: [email protected]
14. Effective Date
This Privacy Policy is effective as of the last updated date shown above and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.